Digital Transformation through Inbound Marketing

With the exponential growth of online trade, in recent years, digitizing and getting online, either through a website or social media, is the need of the hour. Your offline presence may enable you to cater to a particular area while your online presence will assist you to approach your target audience across the globe. Your company needs digital transformation to boost revenue by expanding its reach. This leaves us with a question: What exactly is digital transformation Strategy?

To drill an excellent image in your customers’ minds, you need to juggle between both online and offline modes to leverage your brand and generate an incredible income with effective marketing and modern strategies.

What is Digital Transformation?

Suppose your company decides to launch a website or an Instagram account, that’s when you’ve opted for digital business transformation. Digitalization helps in converting analogue information i.e., data available in physical form to digital information. For instance, the hard copy of the book represents analogue information whereas the soft copy of the same book represents digital information.

As the usage of the internet has increased since the 1990s, the use of digitisation has also witnessed a steady growth. A digital transformation framework isn’t solely about digitisation but also includes business strategies that’ll revamp your products, services offered, and other processes that shall elevate your online presence. You use digital technologies such as apps, social media platforms, a website, artificial intelligence, etc. to modify and improve your company’s work culture, business conducts, and user experiences.

A few challenges that may hamper your digital transformation strategy are:

• Lack of required IT skillsets
• Ever-changing consumer needs and demands
• Incompetent business strategy
• Inadequate budget
• Improper data handling
• Improper business conducts

What is Inbound Marketing?

In inbound marketing, you reach your target audience by building connections with them through personalised content and services that’ll resolve their existing problems. It’s an organic business growth approach wherein you don’t use means of cold calls and emails, unlike outbound marketing.

With inbound marketing, you’ll be able to draw the attention of your target audience and boost your company’s visibility across search engines making it easy to locate for existing as well as new customers. Inbound marketing is a cost-effective way to market your brand to the right set of people and grow your business.

Steps involved in inbound marketing include:

• Maintain standard content based on your customer’s niche.
• Target your audience based on the services and content you offer.
• Optimize your content by identifying loopholes and rectifying them to maximize your reach.
• Develop a connection with your audience by giving it a human touch.
• Empathize with your customers to make your brand more human and relatable.

How Inbound Marketing Helps in Digital Transformation?

With inbound marketing, potential customers will reach your company with a mindset to do business. By simply launching a website or developing a company page on LinkedIn, you won’t fetch anything. You need to boost your online presence with inbound marketing. A foundational step to do so is by developing user-friendly content by using the art of storytelling. Let your customers know what you offer and why they need you and your services. With inbound marketing, you establish credibility for your company. Your digital transformation journey becomes a cakewalk with inbound marketing.

Digitise India: Your Digital Transformation Assistant

We, at Digitise India, offer various and personalized digital transformation strategy to meet your company’s financial goals. We are a team of highly-skilled professionals who’ll assist you overcome barriers in your digital transformation venture. The right time to reboot your business with us is, NOW!