What Are Google Ads?
Google ads services provided by Google that presents advertising copy to web users. Google Ads (previously known as AdWords) is an online pay-per-click (PPC) advertising service, developed by Google. It uses the Google AdWords platform that places advertising copy at the top or bottom of, or beside, the list of results returned by a search engine in response to a keyword query.
As a Google ads services agency, we know how to create effective and performing ad campaigns so you can show your products and services to the right people. There’s no doubt that search engine marketing is an important part of any online strategy. If you run a local business, we’ll make sure your campaigns target only those looking for what you’re selling in their exact location, take for example, UK, US, USA, AUS and the likes (and even for more specific searches like “coffee shops near me”). Or if you’re trying to reach as many people as possible, we’d love to help with that too.
As professional digital marketers, we can help guide businesses who want to do more of this on their own through best practices and the necessary steps they’ll need to take
Steps to use our Google Ads to grow your business
1) Set up a Google Ads account: Here you have to decide what kind of campaigns or ads that you want to run. You can target by location, device type, time of day and many other factors. After setting up your account, you’ll need to review your keywords for each campaign so they can be added to the right ad group. You should set up at least three ad groups per campaign. The first will include all keywords relevant to your core offering (e.g., “pizza”). The second will cover tangential products and services (e.g., “dessert pizza”), and the third will include modifiers users might type in when searching for something related to your business (e.g, “pizza near me”).
2) Target your audience based on their location, demographics, or interests: Assuming your geographic locations are US, UK, AUS and CA, you can target your ads to a country or state if you’re selling a product. If you’re selling a service, then you can’t go by state but rather by city.
3) Set up conversion tracking: this is one of the most important things to do. Conversions are the actions that your site visitors take, so it’s crucial to know which of your ads are working well and which aren’t. You can set up conversion tracking either by using Google Analytics or a separate service like AdWords conversion tracker.
4) Create an ad: here you have two options, create an image file or upload one, then write out your ad copy. Here you should focus on what makes your business unique – what problem does it solve for people? What type of experience will they get if they buy from you? If needed, you can also employ the use of calls-to-action in order to increase conversions. Calls-to-action should be part of every ad where it’s logical: “click here” and “shop now” usually work well. You’ll need to create multiple ads so you can test out different approaches and use the ones that work best. You should also consider testing ad copy with a smaller budget before committing to a larger one to make sure you’re getting results from your campaign.
5) Set up campaigns: campaigns are how you decide which of your keywords will go into which ad groups within each campaign, as well as what budget you want to spend on them per day or week. For local businesses, we recommend setting a daily limit rather than a weekly one – you don’t want to accidentally spend more than you meant to! You can also adjust bids for various keywords later on to help you control where and when your ads show up. This might be on the more advanced side of ad management, but it’s still something we can help with if you’d like us to do so.
6) Optimize: once the campaign is live, our experts will go through all of your keywords and ad groups and optimize them on a regular basis. They’ll monitor how effective each element is (conversions/CPA/etc.) and make changes to bids or other details as needed. We know that there’s always room for improvement – budgets typically increase by 10% per year due to this ongoing optimization! That’s essentially everything involved in setting up a Google Ads campaign; it isn’t too complex once you get.
In conclusion, Google Ads is a tool to success when used properly. Your business can benefit from Google Ads services if you take the time and effort in setting up a campaign correctly. It isn’t too complex once you get the hang of it, but do bear in mind that on-going optimization is a must due to a 10% budget increase each year.
We hope this blog post has been helpful; if there’s anything else we can assist you with, please let us know! And if you’re looking for assistance with your campaign, please don’t hesitate to contact our support team — we’d love to help!