Thriving Companies use Business videos to showcase a professional Outlook
Every business we come across fail to do this grave mistake when they start a marketing campaign. They include all form of content from simple text-based content to complex graphics and infographics. Some businesses also include podcasts as part of their marketing strategy, but what the majority fail to do is B2B Video marketing.
Our Video content marketing experts at digitise India firmly believe that Video is an easy tool to improve your search rankings as well as brand visibility in the highly crowded and competitive marketplace.
Our video content Marketing experts state two important reasons why you should include Business videos as part of your marketing strategy.
Business Videos help you get on the second largest search engine of the internet
Youtube is considered to be the second-largest search engine on the World Wide Web and for valid reasons. Million hours of video content are uploaded on the mammothian channel every day making it a competitive place for businesses.
But guess what, a lot of businesses actually use B2B video marketing to increase their visibility and recognize themselves as the expert in the eyes of potential customers. A recent study on Vidoe marketing suggests that the majority of top-ranking business executives would choose a video over text format to make a business choice. That is a pretty good reason to start creating business videos as part of your strategy
Adding a video increase first-page increase first-page ranking chances by 50x
Moreover, pages with a related video have a higher chance of ranking in the top SERP’s ( Search engine Results Page )than a page than does not have an embedded video.
Video helps people understand your product better
This serves as a great tool when your business is trying to sell complex or niche based products and services. When you’re customers are able to understand better, you are able to sell better.
A simple business video has been known to improve conversion rates by 85%
At digitise India, we always recommend the best Video Content marketing strategies for our customers. We always take a look at the business goals and budget plans before suggesting the following services for their business.